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In late 2006, the iconic NBC Peacock that hung above the Panasonic Jumbotron was replaced with the logo of News Corp., the parent company of Fox. Weeks later, the Budweiser billboard that hangs above the JumboTron was expanded into a complete LED High definition screen, and the Cup Noodles ad that had hung above the former Peacock logo and Budweiser ads was taken down and replaced by a new Chevy billboard that features a clock.